We are proud to share that South Bank Colleges has been recognised with a Silver Award in the Innovation and Creativity category, sponsored by qlue and delivered in partnership with The College Marketing Network.
This was the most popular category of the year, highlighting the scale of bold and imaginative work taking place across further education. To be acknowledged in such a competitive field is a significant achievement and a moment of real pride for our college.
Key Strengths Identified
The panel highlighted several defining strengths:
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A UK first multilingual ESOL further education campaign
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Creative and culturally adapted messaging
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A sophisticated full funnel, multi channel strategy
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Strong performance against every target
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Clear evidence of social impact and long term sustainability
While minor QR code engagement challenges were noted in early out of home activity, judges commended the agile response and swift optimisation through alternative channels.
A Silver Award That Reflects More Than Results
This award represents more than strong metrics. It reflects a belief that inclusive, insight led marketing can reshape engagement in further education.
By speaking the language of our communities, quite literally, we demonstrated that innovation is not only about technology or format. It is about understanding people, respecting culture and removing barriers with purpose.
Congratulations to all colleges recognised this year. We are honoured to stand alongside such impactful work and grateful to The College Marketing Network and qlue for championing creativity across the sector.
A proud moment for South Bank Colleges and a strong foundation for what comes next.
